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Sunday, March 23
 

10:00am EDT

5 Budget Blunders Spa Operators are Making… and 5 Quick Fixes LIMITED
Sunday March 23, 2025 10:00am - 11:15am EDT
Budget is not a word that should scare you, but it is something you should care about. A sound budget stops you from driving blind and operating in the dark. Often, business owners don’t know where they are financially, where they’re going or how to get there. No budget? No plan.

Let’s change that! In this workshop, I’ll share with you:
  • The biggest budget blunders business owners make and how you can avoid them
  • How to use information you already have to build your budget
  • The tools to create a roadmap for your business
  • A plan to build confidence in making sound financial decisions

This class will put you in the driver’s seat of your business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Monte Zwang

Monte Zwang

Principal, Wellness Capital Management
Monte Zwang is a business financial consultant working with entrepreneurs in health, wellness, medical, salon and spa industries to plan their business, manage growth and improve profitability. Wellness Capital works as CFO, Controller, and Bookkeeper for businesses across the US... Read More →
Sunday March 23, 2025 10:00am - 11:15am EDT
1E03

10:00am EDT

Navigating the Legal Maze of Weight Loss Drugs: A Guide for Med Spas LIMITED
Sunday March 23, 2025 10:00am - 11:15am EDT
With a surging demand for GLP-1 medical weight loss drugs, many medical spas are eager to incorporate this service as an exciting growth and revenue opportunity. However, the ever-changing regulatory landscape around these drugs can leave business owners with more questions than answers.
In this session, Julia Cantu deliver's the most up-to-date legal information on adding a medical weight loss program to your practice.

Julia will cover:
  • FDA Status on Semaglutide and Tirzepatide
  • Is compounding GLP-1s legal? Considerations and variations by state law.
  • How to read the FDA shortage list
  • Responding to legal notice from Eli Lilly
  • Navigating the future on weight loss drugs and regulation
  • How to protect your med spa or practice
Equip your business with the knowledge to navigate regulatory challenges and protect your practice while tapping into this growing market.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Julia Cantu

Julia Cantu

Associate Attorney, Marti Law Group
Julia Cantu is an associate attorney at Marti Law Group. Her approach is marked by a passion for counseling clients through difficult situations.  Julia specializes in regulatory compliance issues for medical aesthetic practices, including weight loss services. She has dedicated... Read More →
Sunday March 23, 2025 10:00am - 11:15am EDT
1E06

10:00am EDT

[SELL OUT RISK] How to Be a Social Media Trendsetter LIMITED
Sunday March 23, 2025 10:00am - 11:15am EDT
If you struggle with the question, “What should I post?” This is the class for you!

Nothing can help you earn more money and grow your business than a rich and dynamic social media presence. The content that you create for your social media platform can set you apart from the competition.

In this session L+A will share the importance of spotting trends on social media. We’ll showcase how following cultural influencers, music influencers, and other medical + spa skin care influencers will help you take the pulse of the overall social media landscape.

L+A will share how to digest this social media overview and distill it down into messages for your medical + spa skin care business. Attendees will learn how to turn those trends into content that relates to your medical + spa skin care business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Lipgloss + Aftershave
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Sunday March 23, 2025 10:00am - 11:15am EDT
1E02

10:00am EDT

El Arte del Lifting Facial No Invasivo: Técnicas Avanzadas para Resultados Duraderos (Solo español) LIMITED
Sunday March 23, 2025 10:00am - 11:30am EDT
En esta presentación, Yvette Pons explorará el enfoque innovador del masaje de lifting facial no invasivo y su creciente potencial en el campo de la estética.

Bajo la dirección de Yvette Pons, autora galardonada y entrenadora internacional, los asistentes aprenderán:

• Diversas técnicas que logran resultados visibles
• Cómo personalizar los procedimientos según las necesidades del cliente 
• Soluciones efectivas para el rejuvenecimiento facial, promoviendo una belleza natural y duradera

No pierdas la oportunidad de elevar tu práctica estética con técnicas de masaje de lifting facial de vanguardia. Esta clase es perfecta para esteticistas que desean ampliar sus habilidades o ofrecer soluciones personalizadas y no invasivas a sus clientes.

**Esta clase solo se presentará en español.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Yvette Pons

Yvette Pons

Founder, Yvette Pons Training
With 33 years of experience, Yvette Pons, originally from Barcelona, Spain, is the founder and director of the Institut Yvette Pons (established in 1995) and Yvette Pons Training (founded in 2019). She began her professional career at the age of 22 as the right hand of Matilde Saurina... Read More →
Sunday March 23, 2025 10:00am - 11:30am EDT
1E04

11:45am EDT

Membership Matters | How to Maximize Membership Programs LIMITED
Sunday March 23, 2025 11:45am - 1:00pm EDT
Membership collection in spas and wellness businesses grew significantly in 2024, and this trend is only gaining momentum. In fact, memberships may be growing faster than your services, retail, or gift card sales.

So, what are the secrets to a dynamic and sustaining membership program? Join Patti Biro to discuss all aspects of membership models including the opportunity, the challenges, and the legal considerations.

This class will cover:

  • Money matters: Best practices in billing and accounting
  • Membership perks that drive additional revenue and referrals
  • Hot trends to give your program sizzle
  • Legal considerations to explore and consider
Membership programs that are well crafted to your target audience can drive referrals, re-bookings, and guest satisfaction… all while offering a recurring and diversified income stream.

Whether you’re a salon owner, a med spa operator or a solo practitioner, learn to create a well branded, unique program that drives revenue and results!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro has over 20 years in the spa and wellness industry. She is a frequent presenter in the wellness and spa industry at trade shows and educational events. From day spas to resorts, hotels to medical spas, hospitals, non-profits... Read More →
Sunday March 23, 2025 11:45am - 1:00pm EDT
1E03

11:45am EDT

Gua Sha Rituals for Client Renewal & Retention LIMITED
Sunday March 23, 2025 11:45am - 1:00pm EDT
Discover the ancient art of Gua Sha and how it can transform your client services. Perfect for practitioners looking to enhance their offerings, this class will equip you to integrate Gua Sha into your practice, promoting client renewal and retention.

Attendees will learn:
  • The history of Gua Sha
  • How Gua Sha works to naturally tone, sculpt, and revitalize the face
  • The basics of traditional technique
  • What to add this technique to a service and
  • Contraindications
This class is comprehensive and includes time for attendee’s questions.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Kristen Polanco

Kristen Polanco

Founder/CEO, Decadence NYC
Kristen is the founder of Decadence NYC, a wellness based skincare practice in the heart of Brooklyn.   Her mission is to enhance the outer beauty and inner peace of each person one facial at a time.Her accolades include 10+ in corporate leadership and education with a bachelor’s... Read More →
Sunday March 23, 2025 11:45am - 1:00pm EDT
1E02

11:45am EDT

Med Spa Modalities, Laser Physics & Advanced Care Plans LIMITED
Sunday March 23, 2025 11:45am - 1:00pm EDT
Dive into a comprehensive medical spa focused class rooted in the concept of laser physics and how it relates to skin conditions and concerns.
Follow along a path of medical spa modalities (and budgets) for you to consider when opening a med spa - or for refreshing your current business offerings.

Class attendees will understand the technical impacts of each modality without the frills of being “sold to” by brand representatives. Tie it together with a full and comprehensive understanding of Care Plans for every single skin condition for a long-lasting impact on client education, understanding, and results!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Courtney Sykes

Courtney Sykes

Chief Administrative Officer, Southeastern Esthetics Institute
Courtney Sykes is the Founder and Chief Administrative Officer of Southeastern Esthetics Institute - and a Licensed Esthetics Instructor in South Carolina. Her passion lies in creating real change in the esthetics industry, assisting her students to obtain gainful employment and make... Read More →
Sunday March 23, 2025 11:45am - 1:00pm EDT
1E06

12:00pm EDT

Barrier-Boosting Treatments for Melanin Rich Skin LIMITED
Sunday March 23, 2025 12:00pm - 1:30pm EDT
Explore advanced barrier-boosting treatments specifically designed for global majority (melanin-rich) skin.
Attendees will learn:
  • The unique needs of melanin-rich skin
  • Effective ingredients and products for strengthening the skin barrier.
  • Tailored treatment protocols to address common concerns like hyperpigmentation and sensitivity.
  • How to integrate barrier-boosting strategies into your practice to enhance client outcomes.
Join us to gain the knowledge and tools to confidently implement targeted, barrier-boosting treatments for melanin-rich skin and to elevate your expertise in serving diverse skin care needs.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Nichelle Foster Mosley

Nichelle Foster Mosley

Founder/ CEO, The Skin Barrier Academy
Nichelle Mosley is an international award-winning licensed esthetician, corneotherapy specialist, social-emotional learning and somatic facilitator. As the founder of The Skin Barrier Academy, she empowers educators and school communities to enhance well-being through corneotherapy... Read More →
Sunday March 23, 2025 12:00pm - 1:30pm EDT
1E04
  Esthetics Workshop

1:30pm EDT

Marketing to the Modern Man: Strategies for Attracting & Retaining Male Clients LIMITED
Sunday March 23, 2025 1:30pm - 2:45pm EDT
In today’s evolving wellness market, men are becoming a key demographic for spa and skincare services. This class will equip you capitalize on this growing market segment.

Attendees will learn how to:
  • Leverage social media strategies to reach male clients
  • Secure influencer partnerships
  • Build a 5-star service menu using modalities to address male skincare concerns
  • Increase and scale brand visibility
Join us to learn how to expand your brand’s visibility and tap into this growing audience through educational content, collaborations, and male-focused events.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for E'toshia McFarland

E'toshia McFarland

Esthetics Educator, Faces By Etosh
E’toshia McFarland is an award-winning Esthetician, Spa Owner, Educator, Mentor, and Ambassador, who has helped entrepreneurs worldwide grow their spa and beauty businesses through product development, passive streams of income courses, skillset training, and branding.As a powerhouse... Read More →
Sunday March 23, 2025 1:30pm - 2:45pm EDT
1E03

1:30pm EDT

[SOLD OUT] Brow Perfection: Learn the Latest Innovations in Tinting & Lamination LIMITED
Sunday March 23, 2025 1:30pm - 2:45pm EDT
Mastering the art of brow enhancement requires more than basic skills—it demands an understanding of advanced techniques and customization. This comprehensive class is designed for beauty professionals who want to elevate their expertise in brow mapping, precision tinting, and innovative lamination.

By the end of this course, participants will be able to:
  • Perform advanced brow mapping and precision tinting techniques tailored to individual client facial structures
  • Create customized tint formulations to achieve natural, lasting color enhancement for various skin tones and hair colors
  • Execute innovative lamination methods that deliver consistent, structured brows with long-lasting results.
Join us and refine your skills to stand out in the competitive beauty industry, ensuring that your clients leave with brows that are as unique and expertly crafted as they are.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!

Speakers
avatar for Kimberly Morfin

Kimberly Morfin

Cosmetologist, Artistry Beauty
With over six years of experience in the beauty industry, Kimberly has built a stellar reputation as a brow expert, educator, and trendsetter. As a licensed cosmetologist and senior laser technician, Kimberly has served more than 1,500 satisfied clients, while also training and certifying... Read More →
Sunday March 23, 2025 1:30pm - 2:45pm EDT
1E06

1:30pm EDT

From Online to In Person: Monetize the Client Journey LIMITED
Sunday March 23, 2025 1:30pm - 2:45pm EDT
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.
We’ll cover:
  • Managing first impressions on social media, your website… and in person
  • How to become more discoverable
  • Mirroring your online presence with your appointment experience
  • Professional (and on brand) conduct during a service
  • The closing, which includes referral opportunities, reviews aftercare and rebooking
Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax/The Waxing Guide
Kirsten Goetzelman is the Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. IShe has been a licensed Esthetician for over 11 years and specializes in hair removal.Kirsten's passion is education in our industry. "When you stop learning, you stop growing."
Sunday March 23, 2025 1:30pm - 2:45pm EDT
1E02

2:00pm EDT

[SOLD OUT] Advance Your Acne Skills with Savanna Boda LIMITED
Sunday March 23, 2025 2:00pm - 3:30pm EDT
Elevate your expertise in acne treatment with Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics. In this advanced class, Savanna will delve into the latest techniques and innovations for effective acne management.

Drawing on her extensive experience and success in the field, Savanna will cover:
  • diagnostic methods
  • treatment options
  • personalized homecare strategies
  • your questions
This course is designed for skincare professionals seeking to deepen their knowledge and refine their skills in addressing acne cases. Join Savanna to transform your approach and achieve exceptional results in acne care.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Sunday March 23, 2025 2:00pm - 3:30pm EDT
1E04
  Esthetics Workshop

3:15pm EDT

Owner to Owner: Collaborative Solutions for Industry Challenges LIMITED
Sunday March 23, 2025 3:15pm - 4:30pm EDT
Managing a business and managing a team for financial success offers you a multitude of ways to thrive or fail as a leader. Add to the equation, managing customer expectations for consistent, positive outcomes and you have a complex challenge… but you also have a lot of data and hard-earned wisdom.
Through the leveraging of constructive, collaborative conversations with peers, attendees will discuss best and worst business practices as we mutually solve, for success, four of the biggest challenges our business’s face every day.
Roundtable topics will include:
  • New Client Acquisition
  • Client Retention
  • Higher Ticket Sales
  • Staff Motivation
We’ve all had successes and failures, and we all have similar challenges moving forward in today’s unique wellness landscape. This class will capitalize on the lessons you’ve learned as a business leader and will afford you the refreshing opportunity to learn from your peers. Let’s take advantage of our community and build stronger businesses together.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Brian McGee

Brian McGee

CEO, BAM NAVIGATION, LLC.
Over 30 years of experience working in personal care.  Instrumental in dozens of brand launches and extensions. Widely sought out for advice and consultation. Extensive experience in all beauty sales channels providing a rare depth of knowledge and broad sales, marketing and operations... Read More →
Sunday March 23, 2025 3:15pm - 4:30pm EDT
1E03

3:15pm EDT

Hormones & Clinical Skincare LIMITED
Sunday March 23, 2025 3:15pm - 4:30pm EDT
This class offers an in-depth exploration of the complex relationship between the endocrine system and skin health.

Attendees will gain insights into common endocrine disorders such as pituitary gland imbalances, trophic hormones, adrenal gland dysfunctions, and more. Learn the impact these conditions have on skin health and how they can manifest through a variety of skin conditions.

Attendees will develop the expertise to design personalized client care plans that incorporate hormonal health considerations.

By the end of the class, professionals will be able to craft comprehensive care plans aimed at achieving optimal skin health for clients with endocrine concerns!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Courtney Sykes

Courtney Sykes

Chief Administrative Officer, Southeastern Esthetics Institute
Courtney Sykes is the Founder and Chief Administrative Officer of Southeastern Esthetics Institute - and a Licensed Esthetics Instructor in South Carolina. Her passion lies in creating real change in the esthetics industry, assisting her students to obtain gainful employment and make... Read More →
Sunday March 23, 2025 3:15pm - 4:30pm EDT
1E02

3:15pm EDT

Med Spa Mastery: A Legal Guide to Grow and Protect Your Practice LIMITED
Sunday March 23, 2025 3:15pm - 4:30pm EDT
The medical aesthetics industry is experiencing an unprecedented level of growth, as Wall Street investors have set their sights (and dollars) upon med spas as the next big thing. Adding medical aesthetic services to your clinic is an exciting opportunity, but it comes with the oversight of medical, nursing, and professional licensing boards, along with myriad other state and federal agencies.

The growth and expansion opportunities in medical aesthetics are countless, as long as you build the foundations of a compliant medical spa… and avoid the legal landmines!

In this session we help you start, grow, and protect your med spa with the following topics:
  • Who can own a practice?
  • Understanding MSOs
  • Complex legal issues and landmines to avoid
  • What is fee-splitting and what does it mean for your compensation model?
  • What is the role of the Medical Director?
Empower your practice with the knowledge needed to thrive in the booming medical aesthetics industry.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Justin Marti

Justin Marti

Attorney, Marti Law Group
Justin is a seasoned entrepreneur and attorney. He co-founded a management services organization (MSO), scaled it to 45 locations across four states, and sold it in a private equity transaction. He then pivoted into law, practicing in the areas of healthcare and business, with a heavy... Read More →
Sunday March 23, 2025 3:15pm - 4:30pm EDT
1E06
 
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