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Sunday, March 23
 

10:00am EDT

[SELL OUT RISK] How to Be a Social Media Trendsetter
Sunday March 23, 2025 10:00am - 11:15am EDT
If you struggle with the question, “What should I post?” This is the class for you!

Nothing can help you earn more money and grow your business than a rich and dynamic social media presence. The content that you create for your social media platform can set you apart from the competition.

In this session L+A will share the importance of spotting trends on social media. We’ll showcase how following cultural influencers, music influencers, and other medical + spa skin care influencers will help you take the pulse of the overall social media landscape.

L+A will share how to digest this social media overview and distill it down into messages for your medical + spa skin care business. Attendees will learn how to turn those trends into content that relates to your medical + spa skin care business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder, Lipgloss + Aftershave
Barry is the Co-Founder and CEO of Lipgloss + Aftershave, a digital publication that provides news, reviews and education to medical + spa skincare industries. He’s been in the beauty industry since 1998. His career began in wholesale skincare sales and grew into spa management... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder, Lipgloss + Aftershave
With 20 years of experience as a licensed aesthetician, Jenni has established herself as a trusted authority in skincare. Her extensive background offers a distinctive perspective, merging hands-on client care with high-level industry insight. Jenni’s journey in skincare began in... Read More →
Sunday March 23, 2025 10:00am - 11:15am EDT
1E02

11:45am EDT

Gua Sha Rituals for Client Renewal & Retention
Sunday March 23, 2025 11:45am - 1:00pm EDT
Discover the ancient art of Gua Sha and how it can transform your client services. Perfect for practitioners looking to enhance their offerings, this class will equip you to integrate Gua Sha into your practice, promoting client renewal and retention.

Attendees will learn:
  • The history of Gua Sha
  • How Gua Sha works to naturally tone, sculpt, and revitalize the face
  • The basics of traditional technique
  • What to add this technique to a service and
  • Contraindications
This class is comprehensive and includes time for attendee’s questions.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Kristen Polanco

Kristen Polanco

Founder/CEO, Decadence NYC
Kristen is the founder of Decadence NYC, a wellness based skincare practice in the heart of Brooklyn.   Her mission is to enhance the outer beauty and inner peace of each person one facial at a time.Her accolades include 10+ in corporate leadership and education with a bachelor’s... Read More →
Sunday March 23, 2025 11:45am - 1:00pm EDT
1E02

1:30pm EDT

From Online to In Person: Monetize the Client Journey
Sunday March 23, 2025 1:30pm - 2:45pm EDT
This course, taught by Kirsten Goetzleman (@thetampawaxer) offers a comprehensive outline of how to maximize touchpoints with clients – starting with your first point of contact online.
We’ll cover:
  • Managing first impressions on social media, your website… and in person
  • How to become more discoverable
  • Mirroring your online presence with your appointment experience
  • Professional (and on brand) conduct during a service
  • The closing, which includes referral opportunities, reviews aftercare and rebooking
Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax/The Waxing Guide
Kirsten Goetzelman is the Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. IShe has been a licensed Esthetician for over 11 years and specializes in hair removal.Kirsten's passion is education in our industry. "When you stop learning, you stop growing."
Sunday March 23, 2025 1:30pm - 2:45pm EDT
1E02

3:15pm EDT

Hormones & Clinical Skincare
Sunday March 23, 2025 3:15pm - 4:30pm EDT
This class offers an in-depth exploration of the complex relationship between the endocrine system and skin health.

Attendees will gain insights into common endocrine disorders such as pituitary gland imbalances, trophic hormones, adrenal gland dysfunctions, and more. Learn the impact these conditions have on skin health and how they can manifest through a variety of skin conditions.

Attendees will develop the expertise to design personalized client care plans that incorporate hormonal health considerations.

By the end of the class, professionals will be able to craft comprehensive care plans aimed at achieving optimal skin health for clients with endocrine concerns!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Courtney Sykes

Courtney Sykes

Chief Administrative Officer, Southeastern Esthetics Institute
Courtney Sykes is the Founder and Chief Administrative Officer of Southeastern Esthetics Institute - and a Licensed Esthetics Instructor in South Carolina. Her passion lies in creating real change in the esthetics industry, assisting her students to obtain gainful employment and make... Read More →
Sunday March 23, 2025 3:15pm - 4:30pm EDT
1E02
 
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