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Sunday, March 23
 

10:00am EDT

5 Budget Blunders Spa Operators are Making… and 5 Quick Fixes LIMITED
Sunday March 23, 2025 10:00am - 11:15am EDT
Budget is not a word that should scare you, but it is something you should care about. A sound budget stops you from driving blind and operating in the dark. Often, business owners don’t know where they are financially, where they’re going or how to get there. No budget? No plan.

Let’s change that! In this workshop, I’ll share with you:
  • The biggest budget blunders business owners make and how you can avoid them
  • How to use information you already have to build your budget
  • The tools to create a roadmap for your business
  • A plan to build confidence in making sound financial decisions

This class will put you in the driver’s seat of your business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Monte Zwang

Monte Zwang

Principal, Wellness Capital Management
Monte Zwang is a business financial consultant working with entrepreneurs in health, wellness, medical, salon and spa industries to plan their business, manage growth and improve profitability. Wellness Capital works as CFO, Controller, and Bookkeeper for businesses across the US... Read More →
Sunday March 23, 2025 10:00am - 11:15am EDT
1E03

11:45am EDT

Membership Matters | How to Maximize Membership Programs LIMITED
Sunday March 23, 2025 11:45am - 1:00pm EDT
Membership collection in spas and wellness businesses grew significantly in 2024, and this trend is only gaining momentum. In fact, memberships may be growing faster than your services, retail, or gift card sales.

So, what are the secrets to a dynamic and sustaining membership program? Join Patti Biro to discuss all aspects of membership models including the opportunity, the challenges, and the legal considerations.

This class will cover:

  • Money matters: Best practices in billing and accounting
  • Membership perks that drive additional revenue and referrals
  • Hot trends to give your program sizzle
  • Legal considerations to explore and consider
Membership programs that are well crafted to your target audience can drive referrals, re-bookings, and guest satisfaction… all while offering a recurring and diversified income stream.

Whether you’re a salon owner, a med spa operator or a solo practitioner, learn to create a well branded, unique program that drives revenue and results!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro has over 20 years in the spa and wellness industry. She is a frequent presenter in the wellness and spa industry at trade shows and educational events. From day spas to resorts, hotels to medical spas, hospitals, non-profits... Read More →
Sunday March 23, 2025 11:45am - 1:00pm EDT
1E03

1:30pm EDT

Marketing to the Modern Man: Strategies for Attracting & Retaining Male Clients LIMITED
Sunday March 23, 2025 1:30pm - 2:45pm EDT
In today’s evolving wellness market, men are becoming a key demographic for spa and skincare services. This class will equip you capitalize on this growing market segment.

Attendees will learn how to:
  • Leverage social media strategies to reach male clients
  • Secure influencer partnerships
  • Build a 5-star service menu using modalities to address male skincare concerns
  • Increase and scale brand visibility
Join us to learn how to expand your brand’s visibility and tap into this growing audience through educational content, collaborations, and male-focused events.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for E'toshia McFarland

E'toshia McFarland

Esthetics Educator, Faces By Etosh
E’toshia McFarland is an award-winning Esthetician, Spa Owner, Educator, Mentor, and Ambassador, who has helped entrepreneurs worldwide grow their spa and beauty businesses through product development, passive streams of income courses, skillset training, and branding.As a powerhouse... Read More →
Sunday March 23, 2025 1:30pm - 2:45pm EDT
1E03

3:15pm EDT

Owner to Owner: Collaborative Solutions for Industry Challenges LIMITED
Sunday March 23, 2025 3:15pm - 4:30pm EDT
Managing a business and managing a team for financial success offers you a multitude of ways to thrive or fail as a leader. Add to the equation, managing customer expectations for consistent, positive outcomes and you have a complex challenge… but you also have a lot of data and hard-earned wisdom.
Through the leveraging of constructive, collaborative conversations with peers, attendees will discuss best and worst business practices as we mutually solve, for success, four of the biggest challenges our business’s face every day.
Roundtable topics will include:
  • New Client Acquisition
  • Client Retention
  • Higher Ticket Sales
  • Staff Motivation
We’ve all had successes and failures, and we all have similar challenges moving forward in today’s unique wellness landscape. This class will capitalize on the lessons you’ve learned as a business leader and will afford you the refreshing opportunity to learn from your peers. Let’s take advantage of our community and build stronger businesses together.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Brian McGee

Brian McGee

CEO, BAM NAVIGATION, LLC.
Over 30 years of experience working in personal care.  Instrumental in dozens of brand launches and extensions. Widely sought out for advice and consultation. Extensive experience in all beauty sales channels providing a rare depth of knowledge and broad sales, marketing and operations... Read More →
Sunday March 23, 2025 3:15pm - 4:30pm EDT
1E03
 
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