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Tuesday, March 25
 

10:00am EDT

Brave Leadership: Creating a Culture of Engagement & Integrity
Tuesday March 25, 2025 10:00am - 11:15am EDT
Creating a healthy work culture – for yourself and your staff – is increasingly important in today’s fast-paced environment.
Join Suzanne Holbrook, Senior Director for Spa, Retail and Wellness for Marriott International, to unlock your potential as a bold and effective leader.

This class, designed for wellness leaders, will cover the following topics:
  • The importance of brave leadership and its impact on your professional growth
  • How to act decisively and lead with courage, even in uncertain situations
  • Practical tips for managing up and improving your relationship with your boss
  • Fostering better communication to align goals enhance all interactions
Leadership isn’t just about managing others—it’s about taking bold action in the face of uncertainty, making decisions based on integrity rather than peer pressure, and embracing the risk of falling short in pursuit of what’s right. In this session, you’ll explore why bravery is a crucial element of strong leadership and how you can apply it in your own career.
Speakers
avatar for Suzanne Holbrook

Suzanne Holbrook

Senior Director, Spa/Retail, Wellness, Marriott International
Suzanne Holbrook is a dynamic, experienced spa & wellness leader, who's responsibilities include driving spa performance through a focus on aspects such as, identifying new revenue streams, program development, spa design, memorable guest experiences, and branding.  With 40 years... Read More →
Tuesday March 25, 2025 10:00am - 11:15am EDT
1E03

10:00am EDT

Developing Your Med Spa: Choosing Services and Devices
Tuesday March 25, 2025 10:00am - 11:15am EDT
Maximize your med spa’s potential by learning how to select the right services and devices to stand out in a competitive market.

This engaging session will:
  • Help you navigate the latest trends & technologies
  • Empower you to make smart decisions that attract clients to your business
  • Showcase ways to enhance your brand
Perfect for new and expanding med spas, this class provides the essential knowledge to build a thriving, client-focused business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Jamie Garland & Ashlee Ludwig

Jamie Garland & Ashlee Ludwig

CEO & Director, Institute of Medical Aesthetics
Jamie Garland and Ashlee Ludwig are founders of The Institute of Medical Aesthetics. As the owners of a successful MedSpa and trainers for a national laser company, Jamie and Ashlee, discovered a very clear gap in education and training in the rapidly growing field of Medical Aesthetics... Read More →
Tuesday March 25, 2025 10:00am - 11:15am EDT
1E06

10:00am EDT

Ads That Convert: Maximize Client Growth with any Budget
Tuesday March 25, 2025 10:00am - 11:15am EDT
This class is fast-paced, high-energy and packed with actionable strategies related to all forms of advertisement. Regardless of the size of your business, if you’re unsure “where to start,” when it comes to promoting your services online, this is a must-attend session.

This class will cover:
  • The fundamentals of running ads
  • Instagram boosted-post ads, Google ads & YouTube ads
  • How much to spend, based on business size and goals
  • Real analytics… decoded!
Attend this class to learn how to make more money and fill your books using free platforms, paid ads and common-sense strategies.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Julie Grosso

Julie Grosso

CEO, x formulations skin care
Julie Grosso has been in the professional skin care industry since 2007. She has worked in skin care education, sales, management, and has owned her own solo practice.Currently Julie is a med spa owner and a skin care developer for x formulations skin care, voted best product of the... Read More →
Tuesday March 25, 2025 10:00am - 11:15am EDT
1E02

10:00am EDT

Optimize Client Outcomes through Science Backed Skincare Protocols
Tuesday March 25, 2025 10:00am - 11:30am EDT
There are 2 critical pieces to the puzzle when it comes to setting yourself apart as an expert esthetician and exceeding client expectations: mastering in-person treatment protocols and customizing at-home clinically-proven skincare routines.

The secret to optimizing client outcomes is recognizing that your client encounter does not end when they leave your treatment room. Whether you just performed a facial, a peel or a microneedling treatment, the at-home skincare regimen you prescribe is as important as the treatments you deliver!

In this engaging workshop, you’ll learn how to:
  • Take a barrier-first approach to your clients’ skincare routine
  • Break down skincare into skincare staples vs extra credit skincare
  • Use powerful actives without creating irritation,
  • Identify the most clinically proven skincare products using Dr. Bowe’s clinically proven skincare pyramid
Dr. Whitney Bowe, board certified dermatologist and research scientist behind the global Skin Cycling phenomenon, will share everything you need to know to help you build smart, streamlined skincare routines that will set your clients up for success by getting even more out of each in-person encounter.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Dr. Whitney Bowe

Dr. Whitney Bowe

CEO, Bowe Glow, Inc.
Whitney Bowe, MD, is the Medical Director of Integrative Dermatology, Aesthetics & Wellness at Advanced Dermatology, PC. She is the founding member of the Dermstore Medical Advisory Board, a Clinical Assistant Professor of Dermatology, Icahn School of Medicine at Mount Sinai Medical... Read More →
Tuesday March 25, 2025 10:00am - 11:30am EDT
1E04
  Esthetics Workshop

11:45am EDT

CQ for Building Relationships & Your Bottom Line
Tuesday March 25, 2025 11:45am - 1:00pm EDT
This class equips estheticians and wellness professionals with essential skills to provide effective homecare recommendations, focusing on building trust and improving communication with clients.

Attendees will learn about:
  • Homecare recommendations: The professional's responsibility
  • Rebuilding trust and effective communication
  • Cultural Intelligence: the bridge-building communication thread
  • Client scenarios: what to say… and what NOT to say
  • The (CQ) Retail Journey
    • Setting the Stage through CQ Consultation
    • The Experience
    • The Close (Step By Step How To's)
    • The Follow Up
Participants will explore strategies for understanding and acknowledging client narratives, enabling them to navigate sensitive conversations with empathy and respect.

Through real-world client scenarios, learners will practice identifying appropriate language and behaviors, ensuring effective, respectful, and trust-building communication throughout the retail journey.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Charmaine R. Cooper

Charmaine R. Cooper

Author | Speaker | Skin Health Equity Educator, The Skin Theologian Inc.
Charmaine Cooper, aka The Skin Theologian, is a globally recognized speaker, author, and educator with 28 years in the skin profession.Charmaine specializes in skin health equity and cultural intelligence training, reaching audiences worldwide. Charmaine's transformative work focuses... Read More →
Tuesday March 25, 2025 11:45am - 1:00pm EDT
1E03

11:45am EDT

Face-Mapping for Optimal Health: A Road Map for Wellness
Tuesday March 25, 2025 11:45am - 1:00pm EDT
In this 75-minute wellness presentation, you'll discover how lifestyle choices related to gut health, allergies, and aging are reflected in the face through the art of face mapping.

Attendees will learn practical techniques to stimulate meridians and support internal organ health, such as the large intestine, using holistic methods.

This class provides valuable insights and tips for incorporating these practices into your wellness routine to promote overall well-being from the inside out.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!
Speakers
avatar for Nerida Joy

Nerida Joy

Owner, celebrity esthetician, skin expert, Nerida Joy
Renowned esthetician Nerida Joy has performed more than 100,000 facials in her over 46-year international career and is known for the way she transforms her clients’ skin by pinpointing specific concerns and designing custom treatment plans to deliver fast results.She has been named... Read More →
Tuesday March 25, 2025 11:45am - 1:00pm EDT
1E02

11:45am EDT

Confident Makeup Artistry for Diverse Skin Tones | Fearless & Flawless
Tuesday March 25, 2025 11:45am - 1:00pm EDT
Ready to elevate your artistry and truly embrace the beauty of diversity? In this exclusive class, Barbie Patel will teach you not just the technical skills for working with every skin tone under the sun, but also how to position yourself as the go-to artist for a diverse clientele.

Because let’s face it: beauty is universal, and your skill set should be too.

Part 1: Flawless Techniques for Every Skin Tone
We’ll deep dive into the magic of understanding undertones (trust me, this is a game-changer). Whether it’s warm, cool, or neutral, this is where you’ll unlock the secret to perfect color matching and making your clients feel seen in their own skin. You’ll learn how to make products work for all textures and tones and avoid the common pitfalls of makeup going too ashy or too shiny on different skin types. We’ll cover everything from foundation to that perfect pop of blush, with pro tips on correcting and contouring for any complexion.

Part 2: Building Your Brand to Attract a Diverse Clientele
The makeup industry isn’t just about talent — it’s about marketing, too. I’ll teach you how to build your brand with inclusivity at its core. We’ll discuss how to curate your portfolio to reflect a global spectrum of beauty. You’ll learn how to present yourself on social media, in your portfolio, and in consultations as an artist who can confidently work with anyone. Trust me, diversity in your branding will draw clients like a magnet.
We’ll discuss practical marketing strategies for attracting and connecting with a wide range of clients, from collaborating with diverse influencers and brands to the power of authentic storytelling in your content. Representation matters, and I’ll show you how to make it a key part of your brand’s DNA.

Key Takeaways:
By the end of this course, you’ll be a master of diverse makeup techniques and understand how to market your skills for maximum reach. Not only will you learn to slay every skin tone, but you’ll also position yourself as a beauty boss with a thriving, inclusive business.
Come ready to learn, experiment, and transform your artistry — because you’re about to step into the world of inclusive beauty with me, Barbie Patel! Let’s grow that client list and make every face you touch feel like a masterpiece.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Barbie Patel

Barbie Patel

CEO/Founder, Cinderella Bridez
Barbie Patel is the President and CEO of Cinderella Bridez, a premier makeup agency she founded over 18 years ago. Under her leadership, the agency has become a global leader in bridal beauty, transforming dreams into reality for clients around the world. Beyond her work with Cinderella... Read More →
Tuesday March 25, 2025 11:45am - 1:00pm EDT
1E06

12:00pm EDT

Time is Money: Better Brazilians & Better Business in 15 Minutes
Tuesday March 25, 2025 12:00pm - 1:30pm EDT
In the beauty industry, time is money—and this class is designed to help you make more of both. Specifically created for professional waxers, this session will teach you how to dramatically reduce your Brazilian wax appointment time to just 15 minutes without sacrificing quality. By working smarter, not harder, you can increase your profitability and attract more clients who value quick and efficient service.

Here’s what you’ll gain from this high-impact class:
  • Proven techniques to accelerate your Brazilian wax appointments to 15 minutes
  • Strategies to enhance client comfort and satisfaction, making fast waxing a key selling point
  • Expert tips on attracting and retaining more clients for Brazilian waxes, filling your schedule faster
  • A live demo to showcase these techniques in action
By waxing faster, you’ll not only maximize profits but also cater to clients who appreciate a swift, less painful appointment. Don’t miss this opportunity to transform your treatment room efficiency and boost your income!

Secure your spot today and start working smarter with faster, more profitable wax services!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Kirsten Goetzelman

Kirsten Goetzelman

CEO, Enso Wax/The Waxing Guide
Kirsten Goetzelman is the Founder of Enso Wax, The Waxing Guide, and The Waxing Podcast. IShe has been a licensed Esthetician for over 11 years and specializes in hair removal.Kirsten's passion is education in our industry. "When you stop learning, you stop growing."
Tuesday March 25, 2025 12:00pm - 1:30pm EDT
1E04
  Esthetics Workshop

1:30pm EDT

Elevated Spaces: Feng Shui for Beauty, Wellness, and Self-Care Practices
Tuesday March 25, 2025 1:30pm - 2:45pm EDT
The environment in your spa, beauty, or wellness business creates your clients’ first impression. What story does your space tell, and does it reflect your services, your personality, your spirit, and the business you work so hard to cultivate?

Join Robyn Spieler for an inspiring session on cultivating a nurturing and harmonious environment that not only elevates your clients' experiences but also enhances your own beauty, wellness, and self-care practices.

Explore the transformative power of basic Feng Shui principles to design spaces that promote balance, energy flow, and tranquility, both at home and in your workspace.

This 75-minute session will cover:
  • Feng Shui 101: Discover the essential principles and their profound impact on your environment.
  • Personal Focus: Identify an area in your home or workspace that could benefit from positive change.
  • Actionable Plan: Create a step-by-step strategy to implement Feng Shui adjustments that lead to lasting improvements.
By the end of this class, you'll have the tools and insights needed to foster a supportive environment where you can thrive personally and professionally. Join us on this journey of transformation today!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Robyn Spieler

Robyn Spieler

Owner & Founder, Reiki and Rouge
Robyn Spieler is the Owner & Founder of Reiki & Rouge, a mobile beauty and wellness concierge service in New York. Her multifaceted approach to esthetics through beauty and wellness has helped her develop a unique set of tools that supports the developmental landscape of the industry... Read More →
Tuesday March 25, 2025 1:30pm - 2:45pm EDT
1E06

1:30pm EDT

[SOLD OUT] Creating a Unique Brand that Lasts, with Savanna Boda
Tuesday March 25, 2025 1:30pm - 2:45pm EDT
In this transformative class, Savanna Boda, a licensed aesthetician and founder of Savanna Boda Aesthetics, shares her proven strategies for creating a distinctive and enduring brand identity. Drawing from her experience in growing a seven-figure business, Savanna will guide you through essential branding principles, from defining your unique value proposition to implementing effective marketing tactics.

Whether you're launching a new venture or revitalizing an existing one, this class will equip you with the tools to make your brand memorable and resilient in a competitive market.

Join Savanna and learn how to make your brand not just visible, but unforgettable.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Savanna Boda

Savanna Boda

Licensed Esthetician / Med spa Owner / Social media influencer, Savanna Boda Aesthetics
Savanna Boda is a licensed medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 363k on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is not... Read More →
Tuesday March 25, 2025 1:30pm - 2:45pm EDT
1E02
 
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