IECSC New York 2025

Maximize your med spa’s potential by learning how to select the right services and devices to stand out in a competitive market.

This engaging session will:

• Help you navigate the latest trends & technologies
• Empower you to make smart decisions that attract clients to your business
• Showcase ways to enhance your brand

Perfect for new and expanding med spas, this class provides the essential knowledge to build a thriving, client-focused business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

Ready to elevate your artistry and truly embrace the beauty of diversity? In this exclusive class, Barbie Patel will teach you not just the technical skills for working with every skin tone under the sun, but also how to position yourself as the go-to artist for a diverse clientele.

Because let’s face it: beauty is universal, and your skill set should be too.

Part 1: Flawless Techniques for Every Skin Tone
We’ll deep dive into the magic of understanding undertones (trust me, this is a game-changer). Whether it’s warm, cool, or neutral, this is where you’ll unlock the secret to perfect color matching and making your clients feel seen in their own skin. You’ll learn how to make products work for all textures and tones and avoid the common pitfalls of makeup going too ashy or too shiny on different skin types. We’ll cover everything from foundation to that perfect pop of blush, with pro tips on correcting and contouring for any complexion.

Part 2: Building Your Brand to Attract a Diverse Clientele
The makeup industry isn’t just about talent — it’s about marketing, too. I’ll teach you how to build your brand with inclusivity at its core. We’ll discuss how to curate your portfolio to reflect a global spectrum of beauty. You’ll learn how to present yourself on social media, in your portfolio, and in consultations as an artist who can confidently work with anyone. Trust me, diversity in your branding will draw clients like a magnet.
We’ll discuss practical marketing strategies for attracting and connecting with a wide range of clients, from collaborating with diverse influencers and brands to the power of authentic storytelling in your content. Representation matters, and I’ll show you how to make it a key part of your brand’s DNA.

Key Takeaways:
By the end of this course, you’ll be a master of diverse makeup techniques and understand how to market your skills for maximum reach. Not only will you learn to slay every skin tone, but you’ll also position yourself as a beauty boss with a thriving, inclusive business.
Come ready to learn, experiment, and transform your artistry — because you’re about to step into the world of inclusive beauty with me, Barbie Patel! Let’s grow that client list and make every face you touch feel like a masterpiece.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

The environment in your spa, beauty, or wellness business creates your clients’ first impression. What story does your space tell, and does it reflect your services, your personality, your spirit, and the business you work so hard to cultivate?

Join Robyn Spieler for an inspiring session on cultivating a nurturing and harmonious environment that not only elevates your clients' experiences but also enhances your own beauty, wellness, and self-care practices.

Explore the transformative power of basic Feng Shui principles to design spaces that promote balance, energy flow, and tranquility, both at home and in your workspace.

This 75-minute session will cover:

• Feng Shui 101: Discover the essential principles and their profound impact on your environment.
• Personal Focus: Identify an area in your home or workspace that could benefit from positive change.
• Actionable Plan: Create a step-by-step strategy to implement Feng Shui adjustments that lead to lasting improvements.

By the end of this class, you'll have the tools and insights needed to foster a supportive environment where you can thrive personally and professionally. Join us on this journey of transformation today!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!