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Monday March 24, 2025 3:15pm - 4:30pm EDT
Your services, skills and business practices all grow and evolve… and so should your pricing model. Adaptive and yield pricing are here to stay and are being implemented by large and small businesses, including your competitors.

This class, taught by Suzanne Holbrook, Senior Director for Spa, Retail and Wellness for Marriott International, will walk you through these innovative pricing models and show you how implement them quickly and easily, updating your business and effortlessly increasing your revenue.

Attendees will learn:
  • THE BASICS – the “101” of adaptable pricing
  • THE WHAT and THE HOW – learn what this means for your business and how to implement these changes
  • WHY? The best part? You’ll see how this impacts your top and bottom line simultaneously.
We know how much time and care you put into your menu offerings, and the same strategic thinking should inform how you price those services and experiences.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 
Speakers
avatar for Suzanne Holbrook

Suzanne Holbrook

Senior Director, Spa/Retail, Wellness, Marriott International
Suzanne Holbrook is a dynamic, experienced spa & wellness leader, who's responsibilities include driving spa performance through a focus on aspects such as, identifying new revenue streams, program development, spa design, memorable guest experiences, and branding.  With 40 years... Read More →
Monday March 24, 2025 3:15pm - 4:30pm EDT
1000

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