IECSC New York 2025

Ready to elevate your artistry and truly embrace the beauty of diversity? In this exclusive class, Barbie Patel will teach you not just the technical skills for working with every skin tone under the sun, but also how to position yourself as the go-to artist for a diverse clientele.

Because let’s face it: beauty is universal, and your skill set should be too.

Part 1: Flawless Techniques for Every Skin Tone
We’ll deep dive into the magic of understanding undertones (trust me, this is a game-changer). Whether it’s warm, cool, or neutral, this is where you’ll unlock the secret to perfect color matching and making your clients feel seen in their own skin. You’ll learn how to make products work for all textures and tones and avoid the common pitfalls of makeup going too ashy or too shiny on different skin types. We’ll cover everything from foundation to that perfect pop of blush, with pro tips on correcting and contouring for any complexion.

Part 2: Building Your Brand to Attract a Diverse Clientele
The makeup industry isn’t just about talent — it’s about marketing, too. I’ll teach you how to build your brand with inclusivity at its core. We’ll discuss how to curate your portfolio to reflect a global spectrum of beauty. You’ll learn how to present yourself on social media, in your portfolio, and in consultations as an artist who can confidently work with anyone. Trust me, diversity in your branding will draw clients like a magnet.
We’ll discuss practical marketing strategies for attracting and connecting with a wide range of clients, from collaborating with diverse influencers and brands to the power of authentic storytelling in your content. Representation matters, and I’ll show you how to make it a key part of your brand’s DNA.

Key Takeaways:
By the end of this course, you’ll be a master of diverse makeup techniques and understand how to market your skills for maximum reach. Not only will you learn to slay every skin tone, but you’ll also position yourself as a beauty boss with a thriving, inclusive business.
Come ready to learn, experiment, and transform your artistry — because you’re about to step into the world of inclusive beauty with me, Barbie Patel! Let’s grow that client list and make every face you touch feel like a masterpiece.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!