IECSC New York 2025

Budget is not a word that should scare you, but it is something you should care about. A sound budget stops you from driving blind and operating in the dark. Often, business owners don’t know where they are financially, where they’re going or how to get there. No budget? No plan.

Let’s change that! In this workshop, I’ll share with you:

• The biggest budget blunders business owners make and how you can avoid them
• How to use information you already have to build your budget
• The tools to create a roadmap for your business
• A plan to build confidence in making sound financial decisions

This class will put you in the driver’s seat of your business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!

Membership collection in spas and wellness businesses grew significantly in 2024, and this trend is only gaining momentum. In fact, memberships may be growing faster than your services, retail, or gift card sales.

So, what are the secrets to a dynamic and sustaining membership program? Join Patti Biro to discuss all aspects of membership models including the opportunity, the challenges, and the legal considerations.

This class will cover:

• Money matters: Best practices in billing and accounting
• Membership perks that drive additional revenue and referrals
• Hot trends to give your program sizzle
• Legal considerations to explore and consider

Membership programs that are well crafted to your target audience can drive referrals, re-bookings, and guest satisfaction… all while offering a recurring and diversified income stream.

Whether you’re a salon owner, a med spa operator or a solo practitioner, learn to create a well branded, unique program that drives revenue and results!

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

In today’s evolving wellness market, men are becoming a key demographic for spa and skincare services. This class will equip you capitalize on this growing market segment.

Attendees will learn how to:

• Leverage social media strategies to reach male clients
• Secure influencer partnerships
• Build a 5-star service menu using modalities to address male skincare concerns
• Increase and scale brand visibility

Join us to learn how to expand your brand’s visibility and tap into this growing audience through educational content, collaborations, and male-focused events.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

Managing a business and managing a team for financial success offers you a multitude of ways to thrive or fail as a leader. Add to the equation, managing customer expectations for consistent, positive outcomes and you have a complex challenge… but you also have a lot of data and hard-earned wisdom.
Through the leveraging of constructive, collaborative conversations with peers, attendees will discuss best and worst business practices as we mutually solve, for success, four of the biggest challenges our business’s face every day.
Roundtable topics will include:

• New Client Acquisition
• Client Retention
• Higher Ticket Sales
• Staff Motivation

We’ve all had successes and failures, and we all have similar challenges moving forward in today’s unique wellness landscape. This class will capitalize on the lessons you’ve learned as a business leader and will afford you the refreshing opportunity to learn from your peers. Let’s take advantage of our community and build stronger businesses together.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!

Your clients are looking for human connection and mental wellbeing, in addition to traditional spa services. By transforming your approach and your offerings, you can give them what they’re looking for and be at the forefront of the wellness movement.

By adding or updating social programming, you will develop community connections, deepen client relationships, and vastly improve retention.

This workshop-inspired class will cover:

• How to target the right audience
• Effective marketing & promotions
• Evaluating your return on investment
• Engaging your staff to fully support this programming

This presentation will walk you through the steps needed to make your spa, skin care studio or wellness facility a social hot spot in your community.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

Staffing your spa in today’s market is a challenge like it’s never been before.
We are constantly seeking ways to attract, pay and retain the best employees available.

Beyond paying them more and more, what can we do to balance a phenomenal work environment and remaining profitable?

In this class you’ll learn effective strategies such as:

• Developing personal and team incentives
• Creating a positive culture
• Professional development and retail training programs that employees love

Join us to discover all the ways, beyond the dollars, you can pay your employees while positively impacting your bottom line.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

Join Savanna Boda, medical aesthetician and successful spa owner, as she shares her proven strategies for developing meaningful client relationships.

In this class you learn why compliant clients get better skincare results, have higher tickets sales and are incredibly loyal.

Join Savanna for an engaging class that will change how you connect with your clients and how your approach your business.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!

Your services, skills and business practices all grow and evolve… and so should your pricing model. Adaptive and yield pricing are here to stay and are being implemented by large and small businesses, including your competitors.

This class, taught by Suzanne Holbrook, Senior Director for Spa, Retail and Wellness for Marriott International, will walk you through these innovative pricing models and show you how implement them quickly and easily, updating your business and effortlessly increasing your revenue.

Attendees will learn:

• THE BASICS – the “101” of adaptable pricing
• THE WHAT and THE HOW – learn what this means for your business and how to implement these changes
• WHY? The best part? You’ll see how this impacts your top and bottom line simultaneously.

We know how much time and care you put into your menu offerings, and the same strategic thinking should inform how you price those services and experiences.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY! 

Creating a healthy work culture – for yourself and your staff – is increasingly important in today’s fast-paced environment.
Join Suzanne Holbrook, Senior Director for Spa, Retail and Wellness for Marriott International, to unlock your potential as a bold and effective leader.

This class, designed for wellness leaders, will cover the following topics:

• The importance of brave leadership and its impact on your professional growth
• How to act decisively and lead with courage, even in uncertain situations
• Practical tips for managing up and improving your relationship with your boss
• Fostering better communication to align goals enhance all interactions

Leadership isn’t just about managing others—it’s about taking bold action in the face of uncertainty, making decisions based on integrity rather than peer pressure, and embracing the risk of falling short in pursuit of what’s right. In this session, you’ll explore why bravery is a crucial element of strong leadership and how you can apply it in your own career.

This class equips estheticians and wellness professionals with essential skills to provide effective homecare recommendations, focusing on building trust and improving communication with clients.

Attendees will learn about:

• Homecare recommendations: The professional's responsibility
• Rebuilding trust and effective communication
• Cultural Intelligence: the bridge-building communication thread
• Client scenarios: what to say… and what NOT to say
• The (CQ) Retail Journey
  • Setting the Stage through CQ Consultation
  • The Experience
  • The Close (Step By Step How To's)
  • The Follow Up

Participants will explore strategies for understanding and acknowledging client narratives, enabling them to navigate sensitive conversations with empathy and respect.

Through real-world client scenarios, learners will practice identifying appropriate language and behaviors, ensuring effective, respectful, and trust-building communication throughout the retail journey.

Get the most from your show experience by taking a conference class and expanding your professional knowledge. Add this class to your cart during registration. REGISTER TODAY!